13 Clever Ads in Airports

Published on 6/5/2010 under Advertising - by Nora Vega - 137,782 views

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Absolutely great campaign of an Italian advertising agency (Admcom) for the promotion of the "Casino Di Venezia". They have turned a traditional and boring luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport.

According to the Venetian Casino, visits increased by 60% since the eye catching ad appeared at the airport. It's what you get for doing an original ad, with good visibility and a good sense of humor. (Link)


At the Budapest Airport's baggage claim, one's luggage comes out of the trunk of a Ford Fusion. How clever! (Link)


Virgin Atlantic decided to illustrate the great care their baggage handlers took when dealing with fragile and delicate packages in a sensational marketing campaign in South Africa to promote their business as superior to competitors not only in-flight but overall service – baggage handling, it was received well by the public and even created a few laughs. (Link)


A unique advertising medium that targets airline passengers in their seats. Ad-Air reaches this highly desirable demographic and captive audience by placing advertisements of 20,000m2, approx 5 acres in size, flat on the ground alongside the flight paths in and out of the world's busiest airports.

The Ad-Air concept revolutionizes ‘out-of-home' advertising with the largest adverts to be seen from the air. This ‘record breaking' new medium delivers a captive audience of millions of premium international passengers.
(Link)





To welcome soccer fans from all over the world to Germany, home of FIFA World Cup 2006, adidas and its ad agency, TBWA, assembled this giant, temporary overpass on the main thruway of Munich Airport and draped it with an enlarged image of Oliver Kahn, goalkeeper of the German team. (Link | Photo)


The perfect opportunity to advertise about shoes! Zappos.com placed these ads in airport security bins. It's unexpected to see a promotion like this while going through security, a great way to captivate an audience. Zappos managed to capture their audience's attention while they were not wearing shoes. Sending the message to buy your next pair from them. (Link)


Many NGO campaigns are dedicated to ending animal trafficking and the lucrative poaching business. The customs officials at Schiphol Airport in Amsterdam are taking their own stab at it with their very original guerrilla campaign. The intention of the campaign, in at one of the most transited airports in the world, is to prevent crimes related to undeclared goods.

(Link)


Three projected umbrellas - all made of thousands of smaller red umbrellas. When people pass them, they fly away like leaves in the wind. Very cool. And placed at a place in the airport where lots of people pass by. Everybody saw the ads. Very clever. (Link)


Produced by the TBWA\Tequila, Auckland, New Zealand, this placement used both traditional and ambient media to feature Visa's sponsorship of the Pompeii exhibit at their National Museum.
Passengers at the Wellington Airport were greeted with a lava flow that ran around the baggage carousel. The message was placed in the light box in the middle of the baggage carousel.
(Link)


1st Bank in Denver wants everyone to know they care about small businesses. To make the point, the bank has bought rotating, backlit displays at waiting areas in Denver's airport, showcasing business cards from hundreds of business banking customers.

The bank bought four displays total, comprising some 500 different business cards. Cards were submitted by business customers at local branches over a three week period.
(Link)


The strategy was based on a key insight: After traveling to the Gulfport-Biloxi International Airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage's tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt. (Link)


Money is no object for BMW. Check out the size of this advertisement at the Munich airport. An amazing interactive exhibit.

Munich is home of BMW headquarters so it makes sense that they would pour money into airport displays. If you can't afford the real thing, terminal 2 has a small BMW shop with T-shirts, keychains and a pedal and chain unit pushbike.
(Link | Photo)


Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. (Link)

Thermal imaging camera Brussels Airport by herbivoor on 8/10/2010 0 votes Go check out the video, it's really cool. Energyprovider Electrabel put up a thermal imaging camera (...) (Source) Have a great addition to the article? Contribute!

of the Day: World's Biggest Shoes

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